Contrast- elements that aren't
the same should be very different so they stand out, making them "slightly different" confuses the user into seeing a relation that doesn't exist.
Repetition- repeat styles down the page for a cohesive feel if your style related
elements the same way in one are, continue that trend for other areas
for consistency.
Alignment- everything on the page needs to be visually connected to something else,
nothing should be out of place or distinct from all other design elements.
Proximity- creates related meaning elements that are related should be grouped
together, whereas separate design elements should have enough space in between
to communicate they are different.
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